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Blog · 19 September 2026

How Charlie Lost 36kg After Eight Years of Failed Diets

Charlie dieted for eight years and failed publicly. Here is how he lost 36kg by fixing what happened between the plans, not the plans themselves.

Charlie before starting CBK coaching at 130kg
Charlie after losing 36kg with CBK coaching

Charlie was twenty years old and 130kg when we first spoke. He had been dieting since he was twelve. Losing 36kg after eight years of failed diets was not something he believed was available to him, and he said so on the first call. “I don’t know what to do. I’ve worked with a coach before and it hasn’t worked.”

He was not being dramatic. He had the receipts.

What had Charlie already tried?

Calorie counting. Whatever diet his mum was on at the time. The usual rotation of starting on a Monday and quietly stopping by Thursday.

Then there was the part most people never do. Charlie filmed it. He put his weight loss on the internet and let people watch. He announced the plans. He posted the early progress. And every time it stalled, the videos slowed down and then stopped, and he faded out of view until the next attempt.

Failing in private is hard enough. Charlie failed in public, over and over, in front of an audience.

By the time we spoke he had settled on three explanations. Genetics. Laziness. A life sentence.

What was the real problem?

Not knowledge. Charlie knew more about nutrition than most people who book a first call with me. He understood calories. He understood protein. If information had been the missing piece, he would have solved this at fifteen.

The problem was eight years of doing it on his own and never once looking at what happened between the plans.

He binged. Then he went quiet, restarted, held it together for a while, and binged again. Nobody had ever sat with him and asked why. Every coach and every diet had handed him a better plan. None of them had gone anywhere near the reason the last one stopped working.

What changed first?

Not his food. We left most of it where it was.

We went after the binges instead. What happened in the hour before one. What he was feeling. Where he was. Who he was around. Whether he had eaten properly that day or spent it running on nothing and willpower. Slowly, the pattern came out, and once Charlie could see the pattern he stopped treating each binge as proof of a character flaw.

We did the same with his training. No overhaul, no six days a week in a gym he did not want to be in. We made the life he already had more active and left it at that.

Then I told him something on day one he did not expect. You are going to binge again. Not might. Will. It is coming, and when it does, it is data, not failure.

The bit that nearly took him out

A few weeks in, he slipped.

Old Charlie had a fixed response to this. Disappear. Go silent on the coach, go silent on the plan, wait for enough shame to build up to fuel the next fresh start.

New Charlie messaged me and asked for help.

I want to be clear about how big a moment that was, because it does not look like much written down. Eight years of evidence told him to vanish. He stayed instead. That single decision is the reason the next eleven months went the way they did.

What happened

Charlie moved house a few weeks into working together.

For the first time in his life he controlled his own kitchen. His own shopping. What came through the door and what did not. He was no longer eating around someone else’s habits and hoping for the best, and he had the structure in place to make use of it.

Twelve months later he had gone from 130kg to 94kg. Thirty six kilos, and not through a phase of extreme restriction he white knuckled his way through. He built it on top of a life he was willing to keep living.

Where Charlie is now

He talks about it differently now. Not as a diet he completed. As a version of himself he found.

He is not waiting for a Monday. He is not planning a fresh start. When something goes sideways, and it still does, he handles it the same week rather than writing off the next three months.

In Charlie’s words

“For the first time I’m excited for what the future holds, because I know I can help make change in others, like you’ve made change in me.”

Eight years of failing publicly, and the thing he is proudest of is what he might do for someone else.

If this sounds familiar

If you have been at this for years, know the theory inside out, and still end up back where you started, the missing piece is probably not another plan. It is what happens between them.

That is the work I do with CBK members. Book a call and we will look at your pattern properly.

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